Hello Friends this is my first post
in my WebCodingcage.blogspot.in Blog.
In this Tutorial, I am going to tell
you what Bounce Rate is and how can we calculate bounce rate & reduce it on
our website.
In Google analytic, the number of
visits a visitor leaves your website from the landing page without browsing is
called BOUNCE RATE. It is the most misunderstood metrics in Google analytic.
Simply, we can say that bounce rate is the percentage of single webpage visit.
Google analytic work like calculate and reporting the bounce rate of a website.
A high bounce rate indicates that website entrance page is not relevant to your
visitors. It is a powerful metric for measuring the quality of traffic to your
website. Now the question is that how can be reducing bounce rate of a website
to make it more powerful.
Reasons: -
- Blog is Unable to attract Users or visitors.
- Your blog design or layout is not fine or attractive.
- Website Loading time is very Slow or showing page errors.
- Content is not relevant with website.
Tracking Bounce Rate: -
First of all, with the help of
Google-Analytic, we easily track our blog bounce rate and reduce accordingly.
Because Google-Analytic provides us a Tracking Code for website and blogs that
we need to save into our website or blog. Google Tracking code will display you
all analysis about the website in Google-Analytic Account Dashboard.
Calculating Bouncing Rate?
Bouncing Rate = Sum of Single page view visit / Sum of Number
of visits.
Now here question arise that How to
Reduce Bouncing Rate?
First of all blogger need to try
some solution to attract visitors or users towards there blog. Improve Content
Quality Because (Content is King for every type of Website) so that visitors
can spend their time on blog. Along with that we should take care of that every
single visitor’s is important for new developed website.
Follow some of the below mentioned
tips to Reduce Bounce Rate?
Increase Speed for your Blog Firstly.
Blogger need to make their blog
pages load faster. Blog should be simple designed, use sharing and linking for
blogger, simple navigation for understand easily and blog code should have
clean.
Calculate the time spent.
In this way, you have to
calculate the time spent on a web page for adjusting the bounce
rate of a website. This is the most powerful way to decrease bounce rate. When
a visitor visits your website then this visit should not be counted as even if
his visit is a single page visit. When the visits are single page visits, Google
analytic show you 100% bounce rate. There are some conditions in which you can
get conversions through bounce rate. These conditions can be like as blogs,
news and publishing sites etc. On these sites visitors come and read the latest
news and articles then leave the website from the landing page. In this case
there is no need to browse further. Our primary reason should be of
running a website is to get conversion not to optimize bounce rate. You
required adjusting your bounce rate. After making the adjustment you can see
drastic decrements in your sites bounce rate ESP. By calculating the time spent
you can get true bounce rate.
Report the profit index.
Profit index is a database of all
profitable and web pages on your website. These web pages are most frequently
viewed prior to conversions. When these pages have got high bounce rate have
got high bounce rate, you need to significantly impact the conversion volume
and rate of your website. When you are using profit index, your bounce rate
optimization is going to impact the business bottom line. On the other hand
when you are not working with profit index, the bounce rate optimization may or
may not impact the business bottom line. In profit index, you can decrease
bounce rate of web pages in order to improve conversions.
Stop targeting keywords &
channels.
For decreasing bounce rate you may
have need to stop targeting keywords and marketing channels which are sending
low value traffic. When your website is getting more traffic which is nothing
to do product or sell on your website then visitors are going to bounce the
moment and arrive on website. You have to determine the traffic sources which
are sending poor or good quality traffic then you can stop the campaign or
target the right keywords.
Create landing pages & Write
Relevant and simple content on website.
You can create landing pages for
satisfaction of visitors. Sometimes you are getting right traffic but your
landing page does not satisfy the visitor’s query. In this case, the visitors
are going to bounce the moment and arrive on the website. You also have to
create landing pages which prominently display your ‘call to action’. If
landing pages does not display your ‘call to action’, you will take hard time
keeping visitors on your website. Heading and sub-heading are excellent way to
prominently displaying your CTA.
Make your Blog user friendly.
Bloggers need to make there Blog
user friendly. Visitor’s friendly blog get more attention on blog.
If you feel any problem related to
Bounce Rate then feel free to Contact with the help of Contact Form Below.
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